13,100,000
13,100,000 -- live stream viewers for Nike Breaking2 (Twitter live stream) (2017)
In total, 13.1 million people watched Nike's Breaking2 marathon attempt live via Twitter.
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Viewers who watched Nike's 'Breaking2' marathon-attempt livestream on Twitter in 2017; described as Twitter's largest brand-powered live-streaming event. Article also notes viewership was nearly eight times the broadcast audience of the New York, Boston and Chicago marathons (baseline not quantified).
<blockquote cite="https://lighthousedata.io/data/nike-breaking2-twitter-live-viewers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13,100,000</strong> -- live stream viewers for Nike Breaking2 (Twitter live stream)<br><small>Source: Nike / Twitter (2017) · <a href="https://lighthousedata.io/data/nike-breaking2-twitter-live-viewers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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