B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
$0.24
$0.24 -- cost per acquisition for Mobipium NG Brain Tease offer on Airtel (Adsterra popunder) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.24
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mobipium
Primary
Tier B
https://mobipium.com/blogs/news-blog/mvas-offers-case-study-nigeria ↗
Source Article
Nigeria mVas offers Case Study: $0.24 CPA
MOBIPIUM • BLOG
Nigeria MVAS Case Study: $0.24 CPA on Airtel
How the Mobipium media buying team ran a Nigeria carrier billing offer to a $0.24 CPA against a $0.38 payout, with 1,800+ conversions on Adsterra popunder, isolated to Airtel.
Ask ten media buyers which GEO they would put a fresh $1,000 te…
Original Research
Mobipium
· Original study ↗
Methodology
Single in-house campaign case study by Mobipium media buying team; optimized CPA after carrier isolation and zone cleaning
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobipium NG Brain Tease offer on Airtel (Adsterra popunder): $0.24 cost per acquisition. Source: Mobipium (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nigeria-mvas-airtel-optimized-cpa-2025
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<blockquote cite="https://lighthousedata.io/data/nigeria-mvas-airtel-optimized-cpa-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.24</strong> -- cost per acquisition for Mobipium NG Brain Tease offer on Airtel (Adsterra popunder)<br><small>Source: Mobipium (2025) · <a href="https://lighthousedata.io/data/nigeria-mvas-airtel-optimized-cpa-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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