B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
155,000
155,000 -- ad impressions for Mobipium NG Brain Tease offer on Adsterra popunder (Airtel) (2025)
The Mobipium media buying team delivered at least 155,000 ad impressions for the NG Brain Tease offer on Adsterra popunder traffic targeting Airtel in Nigeria.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
155,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mobipium
Primary
Tier B
https://mobipium.com/blogs/news-blog/mvas-offers-case-study-nigeria ↗
Source Article
Nigeria mVas offers Case Study: $0.24 CPA
MOBIPIUM • BLOG
Nigeria MVAS Case Study: $0.24 CPA on Airtel
How the Mobipium media buying team ran a Nigeria carrier billing offer to a $0.24 CPA against a $0.38 payout, with 1,800+ conversions on Adsterra popunder, isolated to Airtel.
Ask ten media buyers which GEO they would put a fresh $1,000 te…
Original Research
Mobipium
· Original study ↗
Methodology
Popunder, mainstream mobile 3G traffic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobipium NG Brain Tease offer on Adsterra popunder (Airtel): 155,000 ad impressions. Source: Mobipium (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nigeria-mvas-airtel-impressions-2025
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<blockquote cite="https://lighthousedata.io/data/nigeria-mvas-airtel-impressions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>155,000</strong> -- ad impressions for Mobipium NG Brain Tease offer on Adsterra popunder (Airtel)<br><small>Source: Mobipium (2025) · <a href="https://lighthousedata.io/data/nigeria-mvas-airtel-impressions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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