B
Evidence Grade B
Graded
under review
Safe to Cite
Current
13%
13% -- roi increase upper lower funnel for Brands (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (6)
Autus Consulting
Primary
Tier B
https://autusconsulting.com/the-autus-5-step-marketing-funnel/ ↗
Source Article
The Autus 5 Step Marketing Funnel
Also cited by
emarketer.com
https://www.emarketer.com/
2026-08-22
amraandelma.com
https://www.amraandelma.com/
2026-08-22
adweek.com
https://www.adweek.com/
2026-08-22
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-22
business.google.com
https://business.google.com/
2026-08-22
Original Research
Autus Consulting
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands: 13% roi increase upper lower funnel. Source: Autus Consulting (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-roi-increase-upper-lower-funnel
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nielsen-roi-increase-upper-lower-funnel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- roi increase upper lower funnel for Brands<br><small>Source: Autus Consulting (2026) · <a href="https://lighthousedata.io/data/nielsen-roi-increase-upper-lower-funnel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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