B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- roi increase for upper-funnel marketing (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Nielsen
Primary
Tier A
https://www.dacgroup.com/insights/blog/paid-media/bridging-brand-and-performance-media/ ↗
Source Article
Bridging Brand and Performance Media: Shifting Up-Funnel for Measurable, Enduring Growth | DAC
Over the past decade, marketers have built sophisticated, high-precision performance engines. Search, direct response Social, retail media, and remarketing all promise what every CMO wants: immediate, measurable results. The allure is powerful—easy attribution, clean dashboards, and the comforting i…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen ROI analysis
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
upper-funnel marketing: 70% roi increase. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-roi-analysis-upper-funnel-marketing
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<blockquote cite="https://lighthousedata.io/data/nielsen-roi-analysis-upper-funnel-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- roi increase for upper-funnel marketing<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/nielsen-roi-analysis-upper-funnel-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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