B
Evidence Grade B
Graded
under review
Safe to Cite
Current
19%
19% -- share of email recipients fully reading newsletters for email newsletter recipients (2026)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://dropzerodigital.com/tips-to-improve-email-marketing-campaigns/ ↗
Source Article
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Original Research
Nielsen
· Original study ↗
Methodology
Cited as Nielsen research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email newsletter recipients: 19% share of email recipients fully reading newsletters. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-newsletter-fully-read-19pct
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<blockquote cite="https://lighthousedata.io/data/nielsen-newsletter-fully-read-19pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- share of email recipients fully reading newsletters for email newsletter recipients<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/nielsen-newsletter-fully-read-19pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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