B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11
11 -- influencer content roi multiple for influencer + owned brand content vs brand content alone (2026)
Brand-credibility content from influencers combined with owned brand content produces 11x higher ROI than brand content alone, according to Nielsen.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://www.havstrategy.com/social-media-management/ ↗
Source Article
Best Social Media Management Agency | D2C Marketing Agency
Social Media Strategies for Beauty Brands
A direct category match for one of the core industries HavStrategy serves through social media strategy and content planning.
Great content. Zero sales. · We fix that
HavStrategy is the best social media management agency for D2C brands — building Instagram,…
Original Research
Nielsen
· Original study ↗
Methodology
Cited by HavStrategy as attributed to Nielsen; original study details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
influencer + owned brand content vs brand content alone: 11 influencer content roi multiple. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-influencer-roi-11x
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<blockquote cite="https://lighthousedata.io/data/nielsen-influencer-roi-11x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11</strong> -- influencer content roi multiple for influencer + owned brand content vs brand content alone<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/nielsen-influencer-roi-11x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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