B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- consumer trust in personal recommendations for global consumers (2017)
According to a Nielsen study, 92% of consumers trust their friends and families and are more likely to be influenced by their recommendations for any product or service than by impersonal advertising.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://www.airscent.com/why-add-on-air-fresheners/ ↗
Source Article
Add Profits To Your Route Service Business | Air Fresheners
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Route service businesses are exploding everywhere across the industrial marketplace and are considered to be integral to the maintenance of repeat business and healthy bottom lines for most businesses. This is especially true with a…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen study on word-of-mouth trust, cited secondhand by Air-Scent blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 92% consumer trust in personal recommendations. Source: Nielsen (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-consumers-trust-friends-family-recommendations
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<blockquote cite="https://lighthousedata.io/data/nielsen-consumers-trust-friends-family-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- consumer trust in personal recommendations for global consumers<br><small>Source: Nielsen (2017) · <a href="https://lighthousedata.io/data/nielsen-consumers-trust-friends-family-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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