B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- consumer trust in personal recommendations for global online consumers (2009)
According to Nielsen's 2009 Global Online Consumer Survey, 90% of consumers trusted recommendations from people they knew personally regarding factors influencing online shopping.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://biancasegura.blogspot.com/2011/02/influencing-influencers.html ↗
Source Article
Influencing Influencers
In reading several articles and studies concerning the new phenomenon of consumers becoming primary market influencers it's amazing how this simple concept is and how few people realize it.
I consult the Internet every single day even when making simple decisions. Where to eat? Best happy hours? Alm…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen Global Online Consumer Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global online consumers: 90% consumer trust in personal recommendations. Source: Nielsen (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-2009-trust-personal-recommendations
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<blockquote cite="https://lighthousedata.io/data/nielsen-2009-trust-personal-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumer trust in personal recommendations for global online consumers<br><small>Source: Nielsen (2009) · <a href="https://lighthousedata.io/data/nielsen-2009-trust-personal-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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