B
Evidence Grade B
Graded
under review
Safe to Cite
Current
81%
81% -- consumer sentiment companies should improve environment for global consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://aiboost.co.uk/ai-and-sustainability-shaping-eco-friendly-marketing/ ↗
Source Article
AI and Sustainability: Shaping Eco
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen survey, cited secondhand
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 | 81% | |
| 2026 (current) | 81% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 81% consumer sentiment companies should improve environment. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-consumers-companies-improve-environment
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<blockquote cite="https://lighthousedata.io/data/nielsen-consumers-companies-improve-environment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumer sentiment companies should improve environment for global consumers<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/nielsen-consumers-companies-improve-environment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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