B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
59%
59% -- ai personalisation perception rate for global marketers (2025)
59% of global marketers view AI-driven personalisation as the most impactful trend shaping their work in 2025.
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Lighthouse Research Team
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Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://stevejking.com/ai-marketing/ai-is-no-longer-the-differentiator/ ↗
Source Article
AI is no Longer the Differentiator. Maturity is. - Steve J King
In 2025, AI stopped being impressive.
That might sound odd, given how powerful the tools have become. But that is exactly the point. AI in marketing is no longer novel, rare or difficult to access. According to the 2025 AI Marketing Industry Report, 60 per cent of marketers now use AI daily, up from…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen research cited by author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global marketers: 59% ai personalisation perception rate. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-ai-personalisation-2025
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<blockquote cite="https://lighthousedata.io/data/nielsen-ai-personalisation-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- ai personalisation perception rate for global marketers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/nielsen-ai-personalisation-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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