B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
83%
83% -- recommendation trust rate for people (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://www.asknicely.com/blog/what-is-nps ↗
Source Article
What is Net Promoter Score?
NPS is an essential customer experience metric used to determine the strength of a customer's loyalty to your business.
The principle is simple. Your customers receive a survey, and the results are scored on a scale ranging from -100 on the low end to +100 on the high end. The goal of measureing thi…
Original Research
Nielsen
· Original study ↗
Methodology
Attributed to Nielsen word-of-mouth research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
people: 83% recommendation trust rate. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-83-percent-trust-recommendations
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<blockquote cite="https://lighthousedata.io/data/nielsen-83-percent-trust-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- recommendation trust rate for people<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/nielsen-83-percent-trust-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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