B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- share of consumers trusting personal recommendations over marketing for consumers (2025)
88% of consumers say they trust personal recommendations over hotel marketing strategies.
Lighthouse Research Team
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Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Booking.com Visibility Booster: Is it Worth the Investment for Hotels and Property Owners?
Booking.com is one of the leading travel and tourism websites, with over 511 million visits and over 28 million listings. Because of this, there's no denying that businesses should seize every opportunity to stand out among other listings. Fortunately, Booking.com offers numerous partner programs to…
Methodology
Blog citing surveys; original source unnamed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 88% share of consumers trusting personal recommendations over marketing. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-personal-recommendations
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-personal-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share of consumers trusting personal recommendations over marketing for consumers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/consumers-trust-personal-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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