B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

59%

59% -- share of marketers prioritizing revenue growth for European marketers (2025)

2025  · Nielsen

59% of European marketers prioritize revenue growth in 2025.

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Attribution: Nielsen View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025
Entity
European marketers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Nielsen Primary Tier C
https://www.agencjawhites.pl/blog/jak-budowac-marke-w-2026-roku-wnioski-z-raportu-nielsen-i-perspekt… ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Jak budować markę w 2026 roku? Wnioski z raportu Nielsen i perspektywa Whites
Rok 2025 to moment transformacji w marketingu. Dynamiczny rozwój AI, nowe oczekiwania konsumentów i zmieniające się priorytety marketerów na całym świecie wymagają od marek przemyślanej strategii. Właśnie dlatego warto sięgnąć do danych z najnowszego Rocznego Raportu Marketingowego 2025 od Nielsen i…
Original Research
Nielsen · Original study ↗

Nielsen Annual Marketing Report 2025, as cited by Whites agency blog

Methodology documented
Industrymarketing
Plain Text
European marketers: 59% share of marketers prioritizing revenue growth. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-2025-europe-revenue-growth-priority
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<blockquote cite="https://lighthousedata.io/data/nielsen-2025-europe-revenue-growth-priority" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of marketers prioritizing revenue growth for European marketers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/nielsen-2025-europe-revenue-growth-priority" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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