B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- roi increase percentage for NIB paid search marketing (via Delacon Call Tracking) (2021)
NIB achieved a 20% increase in ROI from trial implementation of Delacon Call Tracking for paid search attribution.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Delacon
Primary
Tier B
https://delacon.io/in/case-studies/nib/ ↗
Source Article
NIB Call Tracking Case Study | Delacon
INDUSTRY: RETAIL & TRAVEL
Optimising Paid Media Attribution with Delacon: How NIB Improved ROI by 20%
20% ROI improvement
More accurate Call Tracking
Seamless integration with Google Ads
The Challenge:
Linking Offline Sales to Digital Data
NIB is one of Australia’s leading private health insurers, d…
Original Research
Delacon
· Original study ↗
Methodology
Vendor self-reported case study; ROI gain from a 2021 trial of Delacon Call Tracking that attributed offline phone conversions to paid search
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NIB paid search marketing (via Delacon Call Tracking): 20% roi increase percentage. Source: Delacon (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nib-roi-increase-call-tracking-2021
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<blockquote cite="https://lighthousedata.io/data/nib-roi-increase-call-tracking-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- roi increase percentage for NIB paid search marketing (via Delacon Call Tracking)<br><small>Source: Delacon (2021) · <a href="https://lighthousedata.io/data/nib-roi-increase-call-tracking-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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