B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- share of newsletters only scanned for email newsletter recipients (2025)
67% of newsletters in the Nielsen Norman Group study were only scanned by users.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Norman Group
Primary
Tier C
https://expertsender.com/pl/blog/jak-zaprojektowac-skuteczny-newsletter-praktyczny-przewodnik-oparty… ↗
Source Article
Jak zaprojektować skuteczny newsletter? Praktyczny przewodnik oparty na badaniach. - expertsender
Jak zaprojektować skuteczny newsletter? Praktyczny przewodnik oparty na badaniach.
Większość newsletterów trafia do kosza w mniej niż 10 sekund. Ale są takie, które użytkownicy czytają, klikają i czekają na kolejne. Co je wyróżnia? W tym artykule przedstawiam najważniejsze wnioski z obszernego badan…
Original Research
Nielsen Norman Group
· Original study ↗
Methodology
From NNGroup study 'Marketing Email and Newsletter Design to Increase Conversion and Loyalty', cited by ExpertSender blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email newsletter recipients: 67% share of newsletters only scanned. Source: Nielsen Norman Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/newsletters-only-scanned-67-percent
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<blockquote cite="https://lighthousedata.io/data/newsletters-only-scanned-67-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share of newsletters only scanned for email newsletter recipients<br><small>Source: Nielsen Norman Group (2025) · <a href="https://lighthousedata.io/data/newsletters-only-scanned-67-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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