B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.5%
0.5% -- email reply rate for newsletters (2026)
A 0.5% reply rate for newsletters can indicate a highly engaged audience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Newsletter Valuation Tool
Primary
Tier C
https://www.newslettervaluator.com/blog/good-open-rate-2026-newsletter ↗
Source Article
What Is a Good Newsletter Open Rate in 2026? (Benchmarks, Myths & What Actually Matters) | Newsletter Valuation Tool
What Is a Good Newsletter Open Rate in 2026? (Benchmarks, Myths & What Actually Matters)
If you run a newsletter in 2026, you've probably asked yourself:
What is a good newsletter open rate?
Is 20% bad?
Is 40% impressive?
Should you panic if it drops?
Here's the honest answer:
Open rates still matte…
Original Research
Newsletter Valuation Tool
· Original study ↗
Methodology
Editorial benchmark indicating highly engaged audience.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
newsletters: 0.5% email reply rate. Source: Newsletter Valuation Tool (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/newsletter-reply-rate-engaged-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/newsletter-reply-rate-engaged-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- email reply rate for newsletters<br><small>Source: Newsletter Valuation Tool (2026) · <a href="https://lighthousedata.io/data/newsletter-reply-rate-engaged-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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