B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
58%
58% -- newsletter high value lead share for NewsCred email newsletter (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NewsCred (Welcome Software)
Primary
Tier A
https://welcomesoftware.com/insights/content-marketing-and-marketing-automation/ ↗
Source Article
Content Marketing and Marketing Automation: How Content Strategy Depends on and Benefits Demand Generation
Marketing automation platforms have become core pieces of technology for most B2C and B2B companies. These powerful software tools (Marketo and Eloqua, for example) allow marketers to score leads and nurture databases of them through regularly scheduled email sends.
For many years, marketing automat…
Original Research
NewsCred (Welcome Software)
· Original study ↗
Methodology
Company first-party data: share of all high-value leads generated by NewsCred's email newsletter for lead generation and nurturing.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NewsCred email newsletter: 58% newsletter high value lead share. Source: NewsCred (Welcome Software) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/newscred-newsletter-58-percent-high-value-leads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/newscred-newsletter-58-percent-high-value-leads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- newsletter high value lead share for NewsCred email newsletter<br><small>Source: NewsCred (Welcome Software) (2021) · <a href="https://lighthousedata.io/data/newscred-newsletter-58-percent-high-value-leads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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