B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- share believing news brand content more trusted than other social media content for UK 15-29 year olds (2026)
85% of young adults surveyed believe news brand content is more trusted than other types on social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Newsworks
Primary
Tier A
https://guerillascope.co.uk/news/want-to-reach-young-adults-we-have-news/ ↗
Source Article
A new study by Newsworks has shone a light on the importance of trusted news sources to young people, with 9 in 10 of 15–29-year-olds reading news brands online.
Engagement often starts on social media
The report, titled ‘Youth’, found that the average person in this age group reads at least 6 artic…
Original Research
Newsworks
· Original study ↗
Methodology
Newsworks 'Youth' study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK 15-29 year olds: 85% share believing news brand content more trusted than other social media content. Source: Newsworks (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/news-brands-more-trusted-than-social-content
HTML Embed
<blockquote cite="https://lighthousedata.io/data/news-brands-more-trusted-than-social-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share believing news brand content more trusted than other social media content for UK 15-29 year olds<br><small>Source: Newsworks (2026) · <a href="https://lighthousedata.io/data/news-brands-more-trusted-than-social-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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