B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- brand preference rate for Newport (Lorillard menthol cigarettes) (2009)
80 percent of 12- to 17-year-old black smokers choose Newport menthol cigarettes.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Cancer Society
Primary
Tier B
http://tobaccoanalysis.blogspot.com/2009_06_01_archive.html ↗
Source Article
The Rest of the Story: Tobacco News Analysis and Commentary
Original Research
American Cancer Society
· Original study ↗
Methodology
Cited from an American Cancer Society special report on menthol cigarettes; comparison figure of 16% among young white smokers also cited.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Newport (Lorillard menthol cigarettes): 80% brand preference rate. Source: American Cancer Society (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/newport-menthol-brand-preference-young-black-smokers
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<blockquote cite="https://lighthousedata.io/data/newport-menthol-brand-preference-young-black-smokers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand preference rate for Newport (Lorillard menthol cigarettes)<br><small>Source: American Cancer Society (2009) · <a href="https://lighthousedata.io/data/newport-menthol-brand-preference-young-black-smokers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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