B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- brand preference rate for Gen Z consumers (2023)
55% of Gen Z prefer brands that align with eco-friendly and social responsibility values
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
appetitecreative.com
Primary
Tier C
https://appetitecreative.com/the-head-honcho-of-appetite-creative-a-creative-technology-studio-focus… ↗
Source Article
Jenny Stanley - Unleashing the Power of Connected Packaging: Pioneering a Digital Revolution
Original Research
appetitecreative.com
· Original study ↗
Methodology
Cited during Connected Packaging Summit talk; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 55% brand preference rate. Source: appetitecreative.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-eco-friendly-brand-preference
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<blockquote cite="https://lighthousedata.io/data/gen-z-eco-friendly-brand-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- brand preference rate for Gen Z consumers<br><small>Source: appetitecreative.com (2023) · <a href="https://lighthousedata.io/data/gen-z-eco-friendly-brand-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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