B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- share of new podcast listeners discovering shows on youtube for new podcast listeners (2025)
44% of new podcast listeners discover their preferred shows on YouTube.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
603
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cumulus Media and Signal Hill Insights
Primary
Tier A
https://mypodcastguy.com/podcast-listeners-still-prefer-audio-over-video/ ↗
Source Article
Podcast Listeners Still Prefer Audio Over Video
Podcasts stand out among media platforms due to their unique flexibility, allowing audiences to choose between watching or listening. While video options are steadily gaining traction, audio remains the primary mode of consumption.
For the 14th edition of the *Podcast Download* series, Cumulus Media…
Original Research
Cumulus Media and Signal Hill Insights
· Original study ↗
Methodology
Quantilope survey of 603 weekly podcast listeners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
new podcast listeners: 44% share of new podcast listeners discovering shows on youtube. Source: Cumulus Media and Signal Hill Insights (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-listeners-discover-shows-youtube-2025
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<blockquote cite="https://lighthousedata.io/data/new-listeners-discover-shows-youtube-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of new podcast listeners discovering shows on youtube for new podcast listeners<br><small>Source: Cumulus Media and Signal Hill Insights (2025) · <a href="https://lighthousedata.io/data/new-listeners-discover-shows-youtube-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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