B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- share of new internet users consuming regional language content for New Indian internet users (2021)
90% of new Indian internet users consume content in regional languages.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Think with Google
Primary
Tier B
https://adgebra.co/regional-language-advertising-challenges-opportunities-an-expert-view/ ↗
Source Article
Regional Language Advertising: Challenges & Opportunities | An Expert View
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela
When it comes to communication in regional languages, India has seen such versatility and steady growth of content – be it OTT content platforms, o…
Original Research
Think with Google
· Original study ↗
Methodology
Think with Google cited by Adgebra
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New Indian internet users: 90% share of new internet users consuming regional language content. Source: Think with Google (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-indian-internet-users-regional-content
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<blockquote cite="https://lighthousedata.io/data/new-indian-internet-users-regional-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of new internet users consuming regional language content for New Indian internet users<br><small>Source: Think with Google (2021) · <a href="https://lighthousedata.io/data/new-indian-internet-users-regional-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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