B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- new donor content engagement rate for PBS Passport new donors (2021-01)
50% of all new donors who streamed PBS Passport in January 2021 streamed the show All Creatures Great and Small.
- Applies specifically to new donors who streamed Passport content in January 2021 across nearly 90 tracked stations
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021-01
Entity
Sample Size
90
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
cdpcommunity.org
Primary
Tier A
https://www.cdpcommunity.org/blog/2021/3/4/all-passport-great-and-not-so-small ↗
Source Article
CDP Blog | All Passport Great and (Not So) Small — CDP
All Passport Great and (Not So) Small
Nearly a year ago, we posted a blog entry about how, in the midst of the COVID lockdown, Passport viewing had spiked in March 2020 as thousands of new Passport acquired donors joined existing donors in seeking out quality content on Passport. After big increases…
Original Research
cdpcommunity.org
· Original study ↗
Methodology
Share of new donors streaming All Creatures Great and Small
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PBS Passport new donors: 50% new donor content engagement rate. Source: cdpcommunity.org (2021-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-donors-streaming-all-creatures-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/new-donors-streaming-all-creatures-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- new donor content engagement rate for PBS Passport new donors<br><small>Source: cdpcommunity.org (2021-01) · <a href="https://lighthousedata.io/data/new-donors-streaming-all-creatures-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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