B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- repeat purchase likelihood lift for Retailer new brand buyers (2021)
A new buyer to a brand is 82% more likely to continue buying for six months if re-engaged within a month or two of their first purchase.
- Depends on the purchase cycle whether re-engagement is needed within one or two months
- Attributed to an unnamed retail partner of The Mars Agency
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unnamed Mars Agency retail partner
Primary
Tier B
https://www.marsunited.com/retail-trends-cheers-to-instacart/ ↗
Source Article
Retail Trends: Cheers to Instacart - Mars United
Consumers may have started heading back to bars and restaurants in the second half of 2021 as COVID-19-related restrictions subsided, but they haven’t abandoned the new method of buying alcohol they learned during the pandemic: home delivery through third-party services.
The following overview of tr…
Original Research
Unnamed Mars Agency retail partner
· Original study ↗
Methodology
Stat released by a Mars Agency retail partner over the summer
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Retailer new brand buyers: 82% repeat purchase likelihood lift. Source: Unnamed Mars Agency retail partner (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-buyer-retention-reengage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/new-buyer-retention-reengage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- repeat purchase likelihood lift for Retailer new brand buyers<br><small>Source: Unnamed Mars Agency retail partner (2021) · <a href="https://lighthousedata.io/data/new-buyer-retention-reengage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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