B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- share of consumers discovering new brand through ai for consumers (2025)
43% of consumers have discovered a new brand through AI.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier B
https://dmidigitalmarketing.com/geo-how-to-optimise-product-listings-for-ai-agents/ ↗
Source Article
From SEO to GEO: How to Optimise Product Listings for AI Agents -
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ToggleGenerative Engine Optimisation (GEO) for e-commerce is the practice of structuring your product information so that AI agents—ChatGPT, Google Gemini, Perplexity, Amazon Rufus—can discover, understand, and recommend your products to users conducting conversational searches.
Thin…
Original Research
Semrush
· Original study ↗
Methodology
Semrush AI Consumer Behaviour Research, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 43% share of consumers discovering new brand through ai. Source: Semrush (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-brand-discovery-via-ai-43pct
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<blockquote cite="https://lighthousedata.io/data/new-brand-discovery-via-ai-43pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of consumers discovering new brand through ai for consumers<br><small>Source: Semrush (2025) · <a href="https://lighthousedata.io/data/new-brand-discovery-via-ai-43pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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