B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51%
51% -- attendees saying networking justifies return for event attendees (2025)
In 2025, 51% of event attendees stated that effective networking alone is reason enough to return to an event.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Freeman
Primary
Tier B
https://www.all-along.com/field-notes/why-event-networking-matters-now ↗
Source Article
Why event networking matters more now than it used to
Why event networking matters more now than it used to
Meetings per person rose 12.9% while average length fell 20.1% around the pandemic years (OECD, 2025) - meetings fractured while conferences stayed whole.
Co-founder and Product Lead, All Along
Event networking matters more now because a two-day …
Original Research
Freeman
· Original study ↗
Methodology
Freeman Networking Trends Report, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
event attendees: 51% attendees saying networking justifies return. Source: Freeman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/networking-reason-to-return-event-2025
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<blockquote cite="https://lighthousedata.io/data/networking-reason-to-return-event-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- attendees saying networking justifies return for event attendees<br><small>Source: Freeman (2025) · <a href="https://lighthousedata.io/data/networking-reason-to-return-event-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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