B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- attendees citing networking as primary reason for in-person event attendees (2021)
In 2021, 39% of attendees cited networking as their primary reason for attending in-person events.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Freeman
Primary
Tier B
https://www.all-along.com/field-notes/why-event-networking-matters-now ↗
Source Article
Why event networking matters more now than it used to
Why event networking matters more now than it used to
Meetings per person rose 12.9% while average length fell 20.1% around the pandemic years (OECD, 2025) - meetings fractured while conferences stayed whole.
Co-founder and Product Lead, All Along
Event networking matters more now because a two-day …
Original Research
Freeman
· Original study ↗
Methodology
Freeman Networking Trends Report comparison baseline
Methodology documented
Segmentation
IndustryEvents
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
in-person event attendees: 39% attendees citing networking as primary reason. Source: Freeman (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/networking-primary-reason-2021-baseline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/networking-primary-reason-2021-baseline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- attendees citing networking as primary reason for in-person event attendees<br><small>Source: Freeman (2021) · <a href="https://lighthousedata.io/data/networking-primary-reason-2021-baseline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.