B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
55%
55% -- email share for retail sector in the Netherlands (2024)
The retail sector accounts for 55% of all emails sent in the Netherlands in 2024.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
DDMA
Primary
Tier A
https://ddma.nl/kennisbank/gdma-international-email-benchmark-2025-retail-puts-the-inbox-on-alert-em… ↗
Source Article
GDMA International Email Benchmark 2025: Retail puts the inbox on alert – email marketing remains strong, if relevant – DDMA
Ook beschikbaar in het Nederlands.
Globally, the Click to Open Rate (CTO) dropped by 1.2 percentage points to 7.6% in 2024, and the Click Through Rate (CTR) fell by 0.7 percentage points to 2.9%. The Dutch averages are higher, although it’s notable that click rates in retail, in particular, are unde…
Original Research
DDMA
· Original study ↗
Methodology
Based on anonymized campaign data from 20 ESPs.
Methodology documented
Segmentation
Channelrss_feed
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Plain Text
retail sector in the Netherlands: 55% email share. Source: DDMA (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/netherlands-email-share-2024
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<blockquote cite="https://lighthousedata.io/data/netherlands-email-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- email share for retail sector in the Netherlands<br><small>Source: DDMA (2024) · <a href="https://lighthousedata.io/data/netherlands-email-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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