B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

7%

7% -- share of tv usage for Netflix (2021)

2021  · entertainmentstrategyguy.com

Netflix accounts for 7% of all TV usage in America.

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Attribution: entertainmentstrategyguy.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2021
Entity
Netflix
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
entertainmentstrategyguy.com Primary Tier C
https://entertainmentstrategyguy.com/2021/11/23/why-netflix-chose-to-release-their-top-ten-most-watc… ↗
Confidence: 48/100 Vintage: 2021 Channel: Deep Crawl
Source Article
Why Netflix Chose To Release Their Top Ten Most Watched Lists - Entertainment Strategy Guy
It’s not often my two worlds of data and strategy combine. But credit to Netflix for delivering a story that did just that last week. They announced that going forward they’ll release forty data points each week—twenty for film and TV, split into English and non-English language lists. And they rele…
Original Research
entertainmentstrategyguy.com · Original study ↗

Cited by author as a reminder from a reader; likely Nielsen TV usage data

Methodology documented
Industrymarketing
Plain Text
Netflix: 7% share of tv usage. Source: entertainmentstrategyguy.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/netflix-share-of-tv-usage-2021
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<blockquote cite="https://lighthousedata.io/data/netflix-share-of-tv-usage-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- share of tv usage for Netflix<br><small>Source: entertainmentstrategyguy.com (2021) · <a href="https://lighthousedata.io/data/netflix-share-of-tv-usage-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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