B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
9.3%
9.3% -- share of tv usage for NBCUniversal (2025-09)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9.3%
Unit
Percentage
Data Vintage
2025-09
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://digitalmediawire.com/disney-reclaims-top-spot-on-nielsen-media-distributor-gauge-for-septemb… ↗
Source Article
Disney Reclaims Top Spot On Nielsen Media Distributor Gauge For September As Football Heats Up
TheWrap reports: “After two months of sliding down Nielsen’s media distributor gauge, Disney reclaimed its top spot as football heated up. As the NFL and NCAA kicked off their fall football seasons, the Walt Disney Company accounted for 11.3% of TV usage in September. It posted gains over YouTube, w…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen Media Distributor Gauge
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channeltv
Cite this stat
Plain Text
NBCUniversal: 9.3% share of tv usage. Source: Nielsen (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nbcuniversal-tv-usage-share-september
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<blockquote cite="https://lighthousedata.io/data/nbcuniversal-tv-usage-share-september" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.3%</strong> -- share of tv usage for NBCUniversal<br><small>Source: Nielsen (2025-09) · <a href="https://lighthousedata.io/data/nbcuniversal-tv-usage-share-september" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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