B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- brand preference vote share for Netflix (2016)
Netflix received 15% of the votes in Denise Lee Yohn's Great Brand of the Year survey.
- Unscientific online survey
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Denise Lee Yohn
Primary
Tier C
https://deniseleeyohn.com/apple-is-the-great-brand-of-the-year/ ↗
Source Article
Apple Is the Great Brand of the Year - Denise Lee Yohn
Apple Is the Great Brand of the Year
Thanks to everyone who participated in my recent survey to determine which brand should be named Great Brand of the Year. The results are in! You voted as follows:
#3 — Amazon (which received 14% of the votes)
#2 — Netflix (15%)
#1 — drumroll please…Apple (16%)
A…
Original Research
Denise Lee Yohn
· Original study ↗
Methodology
Unscientific online survey by Denise Lee Yohn
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Netflix: 15% brand preference vote share. Source: Denise Lee Yohn (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/netflix-brand-survey-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/netflix-brand-survey-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- brand preference vote share for Netflix<br><small>Source: Denise Lee Yohn (2016) · <a href="https://lighthousedata.io/data/netflix-brand-survey-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.