B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- brand preference vote share for Apple (2016)
Apple received 16% of the votes to win Denise Lee Yohn's 2016 Great Brand of the Year survey.
- unscientific online reader survey
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Denise Lee Yohn
Primary
Tier C
https://deniseleeyohn.com/apple-is-the-great-brand-of-the-year/ ↗
Source Article
Apple Is the Great Brand of the Year - Denise Lee Yohn
Apple Is the Great Brand of the Year
Thanks to everyone who participated in my recent survey to determine which brand should be named Great Brand of the Year. The results are in! You voted as follows:
#3 — Amazon (which received 14% of the votes)
#2 — Netflix (15%)
#1 — drumroll please…Apple (16%)
A…
Original Research
Denise Lee Yohn
· Original study ↗
Methodology
Unscientific online survey by Denise Lee Yohn to name Great Brand of the Year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple: 16% brand preference vote share. Source: Denise Lee Yohn (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-great-brand-survey-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-great-brand-survey-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- brand preference vote share for Apple<br><small>Source: Denise Lee Yohn (2016) · <a href="https://lighthousedata.io/data/apple-great-brand-survey-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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