B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- ad supported plan adoption for Netflix US users (2025)
About 22% of Netflix users in the U.S. are on ad-supported tiers.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2
Primary
Tier C
https://internetnewstimes.com/streaming-services-statistics/ ↗
Source Article
Streaming Services Statistics by Category and Emerging Trends
Introduction
Streaming Services Statistics: Streaming services represent a transformative shift in media consumption, enabling seamless delivery of video, audio, and interactive content over the internet directly to user devices. This technology has disrupted traditional broadcasting by prioritizing…
Original Research
G2
· Original study ↗
Methodology
Aggregator citing G2 data
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Netflix US users: 22% ad supported plan adoption. Source: G2 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/netflix-ad-tier-adoption-us
HTML Embed
<blockquote cite="https://lighthousedata.io/data/netflix-ad-tier-adoption-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- ad supported plan adoption for Netflix US users<br><small>Source: G2 (2025) · <a href="https://lighthousedata.io/data/netflix-ad-tier-adoption-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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