B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16
16 -- net promoter score difference for viewers of relevant advertising (2023)
Viewers who believe their TV service offers relevant advertising give their streaming service an average Net Promoter Score 16 points higher than viewers who do not feel they receive relevant commercials.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
16
Unit
Score
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Ampere Analysis
Primary
Tier A
https://advanced-television.com/2023/06/26/report-addressable-tv-a-5-bn-industry/?utm_content=254396… ↗
Source Article
Report: Addressable TV a $56bn industry
Report: Addressable TV a $56bn industry
June 26, 2023
A report on the addressable TV market from Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56 billion (€51.3bn) industry. This is…
Original Research
Ampere Analysis
· Original study ↗
Methodology
Comparison of user satisfaction between viewers receiving relevant commercials and those who do not.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
viewers of relevant advertising: 16 net promoter score difference. Source: Ampere Analysis (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/net-promoter-score-difference
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<blockquote cite="https://lighthousedata.io/data/net-promoter-score-difference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16</strong> -- net promoter score difference for viewers of relevant advertising<br><small>Source: Ampere Analysis (2023) · <a href="https://lighthousedata.io/data/net-promoter-score-difference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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