B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33
33 -- net promoter score difference for socially engaged brand customers (2012)
Across 12 companies studied by Bain & Company, the Net Promoter Score among customers who engage with brands via social channels was on average 33 points higher than for unengaged customers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33
Unit
Score
Data Vintage
2012
Entity
Sample Size
12
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
newbrandanalytics.com
Primary
Tier B
http://www.newbrandanalytics.com/news-and-events_61320123.php ↗
Source Article
In the News
Original Research
newbrandanalytics.com
· Original study ↗
Methodology
Study across 12 companies comparing engaged vs unengaged customers
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
socially engaged brand customers: 33 net promoter score difference. Source: newbrandanalytics.com (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engaged-customers-nps-difference
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<blockquote cite="https://lighthousedata.io/data/engaged-customers-nps-difference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33</strong> -- net promoter score difference for socially engaged brand customers<br><small>Source: newbrandanalytics.com (2012) · <a href="https://lighthousedata.io/data/engaged-customers-nps-difference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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