0.92% -- click through rate benchmark for Location-based Swarm ads (NESCAFE #Turnyourhomeintoacafe campaign, Turkey) (2016-12)

Name: Click Through Rate Benchmark Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2016-12 · Mobile Marketing Association (MMA)

Cite this stat Share How we verify

Attribution: Mobile Marketing Association (MMA) View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

0.92%

Unit

Percentage

Data Vintage

2016-12

Entity

Location-based Swarm ads (NESCAFE #Turnyourhomeintoacafe campaign, Turkey)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobile Marketing Association (MMA) Primary Tier A

http://www.mmaglobal.com/case-study-hub/case_studies/view/46649 ↗

Confidence: 74/100 Vintage: 2016-12 Channel: Common Crawl

Source Article

MMA Case Study Hub

Original Research

Mobile Marketing Association (MMA) · Original study ↗

Methodology

Stated benchmark click-through rate for location-based Swarm ads in MMA case study; campaign executed in Istanbul in December when hot coffee consumption peaks (umbrella campaign launched beginning of 2016).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Location-based Swarm ads (NESCAFE #Turnyourhomeintoacafe campaign, Turkey): 0.92% click through rate benchmark. Source: Mobile Marketing Association (MMA) (2016-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nescafe-swarm-ads-ctr-benchmark

HTML Embed

<blockquote cite="https://lighthousedata.io/data/nescafe-swarm-ads-ctr-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.92%</strong> -- click through rate benchmark for Location-based Swarm ads (NESCAFE #Turnyourhomeintoacafe campaign, Turkey)<br><small>Source: Mobile Marketing Association (MMA) (2016-12) · <a href="https://lighthousedata.io/data/nescafe-swarm-ads-ctr-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →