B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2,400
2,400 -- units sold for Nerolac Dukaan It Yourself kits (2025)
Over 2,400 units of Nerolac Dukaan It Yourself kits were sold in 2 months across 3 markets post-Kumbh.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2,400
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nerolac Paints
Primary
Tier B
https://campaignsoftheworld.com/ooh-campaigns/dukaan-it-yourself/ ↗
Source Article
Dukaan It Yourself: How Nerolac Transformed Street Vendor Spaces Into Branded Shops at Kumbh Mela
Nerolac’s “Dukaan It Yourself” campaign turned street vendor spaces at Kumbh Mela into vibrant, branded pop-up shops.
In the world of creative marketing, the most powerful ideas often start with a simple question: How can we make life better for people? That’s exactly what Nerolac Paints did with it…
Original Research
Nerolac Paints
· Original study ↗
Methodology
Campaign-reported results, 2-month period post-Kumbh across 3 markets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nerolac Dukaan It Yourself kits: 2,400 units sold. Source: Nerolac Paints (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nerolac-kit-units-2400
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<blockquote cite="https://lighthousedata.io/data/nerolac-kit-units-2400" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,400</strong> -- units sold for Nerolac Dukaan It Yourself kits<br><small>Source: Nerolac Paints (2025) · <a href="https://lighthousedata.io/data/nerolac-kit-units-2400" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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