B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
400
400 -- social media reactions for Neiman cause marketing campaign (2011)
Neiman's chocolate giveaway campaign generated over 400 social media reactions in two hours.
- The source states 'over 400 reactions'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
400
Unit
Count
Data Vintage
2011
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
For Momentum
Primary
Tier B
https://formomentum.com/cause-marketing-that-raises-money-by-giving-it-all-away/ ↗
Source Article
Cause Marketing That Raises Money By Giving It All Away - For Momentum
Businesses have been very successful with giveaways through the years. King Gillette, the founder of the Gillette safety razor, became a household name by giving away his razors to build demand for the blades. Today, some of the biggest names in business use giveaways.
Even Apple gives away its olde…
Original Research
For Momentum
· Original study ↗
Methodology
Campaign event social media response count
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Neiman cause marketing campaign: 400 social media reactions. Source: For Momentum (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/neiman-chocolate-social-reactions-400
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<blockquote cite="https://lighthousedata.io/data/neiman-chocolate-social-reactions-400" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>400</strong> -- social media reactions for Neiman cause marketing campaign<br><small>Source: For Momentum (2011) · <a href="https://lighthousedata.io/data/neiman-chocolate-social-reactions-400" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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