B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- share of 5m view videos negative sentiment for viral videos (2025)
22% of videos that cross the 5-million-view threshold have a negative sentiment ratio above 40%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brandwatch
Primary
Tier B
https://greenfroglabs.com/blog/viral-video-definition-metrics-thresholds ↗
Source Article
Everyone throws around the word "viral." A client sends a TikTok with 50,000 views and calls it viral. A creator hits 500,000 on YouTube and says the same thing. A brand gets 2 million views on a Reel and the marketing team celebrates going viral.
They might all be right. Or none of them. Because "v…
Original Research
Brandwatch
· Original study ↗
Methodology
Brandwatch 2025 Social Listening Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
viral videos: 22% share of 5m view videos negative sentiment. Source: Brandwatch (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/negative-sentiment-5m-videos-2025
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<blockquote cite="https://lighthousedata.io/data/negative-sentiment-5m-videos-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- share of 5m view videos negative sentiment for viral videos<br><small>Source: Brandwatch (2025) · <a href="https://lighthousedata.io/data/negative-sentiment-5m-videos-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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