B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- download deterrence rate for app users (2025)
68% of users report that negative reviews deter them from downloading apps.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Business of Apps
Primary
Tier C
https://asmiq.io/en/how-to-respond-effectively-to-app-store-reviews-and-increase-your-saas-customer-… ↗
Source Article
App Store Reviews SaaS: Effective response and customer satisfaction
Introduction
In today's digital world, app store reviews are a crucial factor for the success of Software-as-a-Service (SaaS) companies. Whether cloud services or on-demand software offerings, user opinions have a direct impact on customer acquisition, customer loyalty and ultimately on sales. In su…
Original Research
Business of Apps
· Original study ↗
Methodology
Cited as a study by Business of Apps
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
app users: 68% download deterrence rate. Source: Business of Apps (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/negative-reviews-deter-downloads-68pct
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<blockquote cite="https://lighthousedata.io/data/negative-reviews-deter-downloads-68pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- download deterrence rate for app users<br><small>Source: Business of Apps (2025) · <a href="https://lighthousedata.io/data/negative-reviews-deter-downloads-68pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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