B
Evidence Grade B
Graded
under review
Safe to Cite
Current
28%
28% -- nearby search purchase rate for Local (nearby) searches for products and services (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://atomicsocial.com/measuring-the-impact-of-local-seo-on-brick-and-mortar-foot-traffic/ ↗
Source Article
Measuring the impact of Local SEO on Brick and Mortar Foot Traffic
Original Research
Google
· Original study ↗
Methodology
Source article attributes figure to Google data; no original publication date or link provided, so collection year (2026) used as vintage.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Local (nearby) searches for products and services: 28% nearby search purchase rate. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nearby-local-searches-purchase-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nearby-local-searches-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- nearby search purchase rate for Local (nearby) searches for products and services<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/nearby-local-searches-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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