B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- ndc booking adoption rate for participating online travel agencies (2025)
NDC adoption by participating online travel agencies can exceed 85% of bookings in steady-state, provided the airline has robust technology and sufficient content differentiation.
- Hypothetical/expert estimate in steady-state conditions with robust technology and sufficient content differentiation
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
OpenJaw Technologies / Cory Garner (Garner)
Primary
Tier B
https://www.openjawtech.com/insights/part-2-the-importance-of-and-path-to-airline-distribution-and-t… ↗
Source Article
The Importance of, and Path to, Airline Distribution and Technology Freedom Part 2 | OpenJaw
The Importance of, and Path to, Airline Distribution and Technology Freedom Part 2
Part 2: Uprooting Traditional OTA Relationships
Commercial relationships with online travel agencies can be a double-edged sword. On one hand, they can provide airlines with a significant number of bookings to help fi…
Original Research
OpenJaw Technologies / Cory Garner (Garner)
· Original study ↗
Methodology
Expert estimate from Cory Garner (Garner) cited by OpenJaw.
Methodology documented
Segmentation
IndustryTravel
RegionGlobal
Cite this stat
Plain Text
participating online travel agencies: 85% ndc booking adoption rate. Source: OpenJaw Technologies / Cory Garner (Garner) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ndc-adoption-85-percent-bookings
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ndc-adoption-85-percent-bookings" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- ndc booking adoption rate for participating online travel agencies<br><small>Source: OpenJaw Technologies / Cory Garner (Garner) (2025) · <a href="https://lighthousedata.io/data/ndc-adoption-85-percent-bookings" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.