B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1,400,000
1,400,000 -- campaign reach for NCBA Group Twende Mbele campaign on Mdundo (2024-11)
The 4-month collaboration between NCBA Group and Mdundo for the 'Twende Mbele' campaign achieved a campaign reach of 1.4 million.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1,400,000
Unit
Count
Data Vintage
2024-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mdundo for Brands
Primary
Tier A
https://www.mdundoforbrands.com/post/we-are-pleased-to-spotlight-our-4-month-collaboration-with-ncba… ↗
Source Article
We are pleased to spotlight our 4-month collaboration with NCBA Group for the “Twende Mbele” campaign.
We are pleased to spotlight our 4-month collaboration with NCBA Group for the “Twende Mbele” campaign.
Nov 5, 2024
1 min read
Case Studies
Guided by valuable insights from Stephanie Atieno Odhiambo, Michelle Ombati, Winnie Chebet and the rest of the team, we accomplished a notable campaign reach of …
Original Research
Mdundo for Brands
· Original study ↗
Methodology
Platform case study reporting campaign reach over a 4-month collaboration
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NCBA Group Twende Mbele campaign on Mdundo: 1,400,000 campaign reach. Source: Mdundo for Brands (2024-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ncba-twende-mbele-campaign-reach-1-4m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ncba-twende-mbele-campaign-reach-1-4m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,400,000</strong> -- campaign reach for NCBA Group Twende Mbele campaign on Mdundo<br><small>Source: Mdundo for Brands (2024-11) · <a href="https://lighthousedata.io/data/ncba-twende-mbele-campaign-reach-1-4m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.