B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- cart completion rate for TODAY.com shoppable recipes to Walmart (2025)
The cart completion rate for NBCUniversal/TODAY Food shoppable recipes via Walmart is 85%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Northfork
Primary
Tier B
https://northfork.ai/cases/nbcuniversal-brings-shoppable-recipes ↗
Source Article
NBC Universal brings shoppable recipes to the TODAY Show delivering a 25% CTR to Walmart carts. | Northfork Cases
To Walmart checkout
Shoppable TODAY Food recipes
Innovation across live and on-demand content
NBCUniversal wanted to connect the inspiration generated by one of the world’s most-watched morning shows with real shopping behavior.
The goal:
Create a frictionless bridge between on-air cooking segments …
Original Research
Northfork
· Original study ↗
Methodology
Vendor case study (Northfork) reporting campaign results for NBCUniversal shoppable recipe integration
Methodology documented
Segmentation
IndustryMedia
Company SizeEnterprise
RegionNorth America
Channelevents
Cite this stat
Plain Text
TODAY.com shoppable recipes to Walmart: 85% cart completion rate. Source: Northfork (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nbcu-today-walmart-cart-completion-85
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nbcu-today-walmart-cart-completion-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- cart completion rate for TODAY.com shoppable recipes to Walmart<br><small>Source: Northfork (2025) · <a href="https://lighthousedata.io/data/nbcu-today-walmart-cart-completion-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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