B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$67
$67 -- average cart value for NBCUniversal TODAY.com to Target Smart Cart (2025)
The average cart value generated from TODAY.com to Target Smart Cart sessions was $67.40.
- Data originates from a vendor case study (Northfork with NBCUniversal / TODAY.com and Target).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$67
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Northfork
Primary
Tier A
https://northfork.ai/cases/nbcuniversal-turns-inspiration-into-commerce ↗
Source Article
NBC Universal turns inspiration into commerce delivering a 33% CTR from TODAY.com to Target carts. | Northfork Cases
CTR
Average cart value
Products per cart
NBCUniversal wanted to evolve its affiliate model by turning high-intent content into direct, measurable commerce. Traditional affiliate links lacked context, multi-product functionality, and full-funnel insights limiting ROI for both NBCU and retail partners…
Original Research
Northfork
· Original study ↗
Methodology
Vendor case study: average cart value from Smart Cart sessions, described as higher-value sessions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NBCUniversal TODAY.com to Target Smart Cart: $67 average cart value. Source: Northfork (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nbcu-today-target-smart-cart-avg-value
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nbcu-today-target-smart-cart-avg-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$67</strong> -- average cart value for NBCUniversal TODAY.com to Target Smart Cart<br><small>Source: Northfork (2025) · <a href="https://lighthousedata.io/data/nbcu-today-target-smart-cart-avg-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.