B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$500,000,000
$500,000,000 -- strategic investment amount for NBCUniversal (in Snap) (2017)
NBCUniversal made a $500 million investment in Snap.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$500,000,000
Unit
Currency Usd
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WSJ
Primary
Tier B
https://www.adexchanger.com/ad-exchange-news/wednesday-10182017/ ↗
Source Article
NBCU, Snap Tie Up For Originals; New Ad Fraud Same As Old Ad Fraud
Original Research
WSJ
· Original study ↗
Methodology
News round-up citing WSJ; investment amount tied to original content and ad-supported programming on Snapchat
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NBCUniversal (in Snap): $500,000,000 strategic investment amount. Source: WSJ (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nbcu-snap-investment-500m-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nbcu-snap-investment-500m-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$500,000,000</strong> -- strategic investment amount for NBCUniversal (in Snap)<br><small>Source: WSJ (2017) · <a href="https://lighthousedata.io/data/nbcu-snap-investment-500m-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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