B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- tune in rate lift for NBA (2021)
The NBA achieved a 36% higher tune-in rate for live games by using attention metrics to place ads in high-engagement time slots.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2021
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Polar Bears
Primary
Tier B
https://www.thepolarbears.co.uk/insights/the-polar-report-industry-insights-4 ↗
Source Article
The Polar Report: Industry Insights #4
The Polar Report #4
A curated view of what’s happening in the world of Digital Monetisation, Audience Development, and Measurement.
This week we explore the death of the third-party cookie, the rise of ‘clean rooms’ and Google’s Privacy Sandbox, and how the NBA used attention metrics to increase rat…
Original Research
The Polar Bears
· Original study ↗
Methodology
Attention-based ad planning case study reported via The Polar Report citing industry coverage
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
NBA: 36% tune in rate lift. Source: The Polar Bears (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nba-attention-metrics-tune-in-rate
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<blockquote cite="https://lighthousedata.io/data/nba-attention-metrics-tune-in-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- tune in rate lift for NBA<br><small>Source: The Polar Bears (2021) · <a href="https://lighthousedata.io/data/nba-attention-metrics-tune-in-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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