B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

18%

18% -- tune in rate lift for Captify High-AU PMP placements (2026)

Name: Tune In Rate Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2026 · Adelaide Metrics

Higher-quality media (High-AU placements) delivered 18% higher Tune-In compared to low-quality placements.

AU refers to Attention Units, Adelaide's metric, not the country Australia.

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Attribution: Adelaide Metrics View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

18%

Unit

Percentage

Data Vintage

2026

Entity

Captify High-AU PMP placements

Geography

Australia (AU)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Adelaide Metrics Primary Tier B

https://www.adelaidemetrics.com/case-studies/sports-entertainment-programmatic-tune-in ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Attention PMPs & Captify Intent Data Drive +18% Tune-In

Original Research

Adelaide Metrics · Original study ↗

Methodology

Vendor case study; inventory segmented by AU performance across 52M impressions

Methodology documented

Segmentation

IndustryMedia RegionAustralia (AU) Channelprogrammatic

Cite this stat

Plain Text

Captify High-AU PMP placements: 18% tune in rate lift. Source: Adelaide Metrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-au-pmp-tune-in-lift-18

HTML Embed

<blockquote cite="https://lighthousedata.io/data/high-au-pmp-tune-in-lift-18" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- tune in rate lift for Captify High-AU PMP placements<br><small>Source: Adelaide Metrics (2026) · <a href="https://lighthousedata.io/data/high-au-pmp-tune-in-lift-18" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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