B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- follower growth rate for US Navy Cryptology Facebook page (Project Architeuthis) (2014)
Project Architeuthis drove a 25% increase in followers on the Navy Cryptology Facebook page across its 18-day campaign.
- Ran without paid media promotion
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lowe Campbell Ewald
Primary
Tier C
http://seogadget.com/putting-your-audience-first-in-online-marketing/ ↗
Source Article
Putting Your Audience First in Online Marketing
Original Research
Lowe Campbell Ewald
· Original study ↗
Methodology
Campaign case study; game ran across 18 days with no paid media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Navy Cryptology Facebook page (Project Architeuthis): 25% follower growth rate. Source: Lowe Campbell Ewald (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/navy-project-architeuthis-follower-increase
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<blockquote cite="https://lighthousedata.io/data/navy-project-architeuthis-follower-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- follower growth rate for US Navy Cryptology Facebook page (Project Architeuthis)<br><small>Source: Lowe Campbell Ewald (2014) · <a href="https://lighthousedata.io/data/navy-project-architeuthis-follower-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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